@article{SIAM-News-Top-Ten,
author = {Tamara G. Kolda and Virginia J. Torczon},
title = {Top Ten Ways to Lose an Audience},
journal = {SIAM News},
volume = {44},
number = {3},
month = {April},
year = {2011},
url = {https://archive.siam.org/news/news.php?id=1876},
}